You must learn a special skill to tame Blood Beasts. It is taught by a Blood-Soaked Tome of Dark Whispers, a guaranteed drop from Zul in the Uldir raid on Normal Mode or above (i.e. not LFR). Once learned, this skill is account-wide.
Appearance:
Location & Notes:
Located in Tranquil Strand, Isle of Dorn. Found during the intro quest phase for the beach, but gone after completing "To Dornogal".